right messages and tools to help kids thrive.
Susan S. Raisch, founder of Tangled Ball,
has over 25 years of experience in public relations and public
affairs, specializing in issues that affect the home, education
and health. She has worked on projects for a wide variety of
television and publishing companies, including HBO, MTV, Sesame
Street, Scholastic, History Channel, and Court TV (now TruTV),
among many others.
What's A Nice Media Consultant
Like You Doing in Bullying Prevention?
I often get asked, "Why
bullying?" Most people wonder if I was bullied as a child
or if my kids had a problem. Most everyone has had a bully in
his or her life, including me, but that wasn't my
It was watching CNN with my teenage son as
Columbine unfolded. Believe me, the last thing we expected that
day was to be watching a wounded boy dangle from the window of
his high school in a desperate attempt to save his life. My son
Peter's reaction, like most teenagers', was that bullying was
It was an eye opener. Just the fact that
so many kids assumed bullying was to
blame was worthy of attention.
Like so many national tragedies, when the
experts are no longer called upon to "weigh in" on the subject
and the breaking news theme music goes away, so does a little
hope. Instead of coming together and using our resources to get
to the root of kids' pain, metal detectors were placed at
As a media consultant for a variety of
networks (I was working at ABC News at the time), I knew that
media would be key in engaging the public and putting effective
tools in the hands of parents and schools. I also knew that
eventually, I would start devoting most of my time and
expertise to helping make that happen.
Two years ago, I did just that. The more I
learned, the more the issue seemed like a tangled
ball - messy and complicated. And like any
tangled ball, if you want to unravel it badly enough,
you just start with one string at a time. So my daughter,
Alice-Kate, said, "then that's what you should name it."
Welcome to Tangled
Ball...and a little hope.